The System

AGB Nielsen Media Research offers a fully integrated proprietary system, operated by a reliable supplier whose know-how includes:

• Panel Design, Recruitment & Management
• Hardware Research & Development and Production
• Data Collection and Production
• Comprehensive Analysis Software
• Extensive TAM Control and Consultancy Services

The Seven Steps of the AGB Nielsen Media Research Television Audience Measurement (TAM) system guarantee the production of reliable, independent and transparent Television Audience Measurement data in every operating company within the Group.

AGB Nielsen Media Research is dedicated to serving the market with a complete "system" from the target population study to the analysis of the retrieved TAM data.

It is not our policy to sell or licence our proprietary tools to any third party - with the exception of the TAM analysis software, which is currently being appreciated by thousands of clients worldwide. One of the major reasons that we do not sell/licence any other parts of our TAM system tools / services is that we believe that any peoplemeter TAM system is a technically demanding operation that cannot provide satisfactory results without the necessary professional support in place, not only for the meters but also for the production software.